Fintech & Financial Services for the Ages – CX best practices e-book

From Baby Boomers to Gen Z, each age demographic has unique experiences that have shaped their relationship with money and their expectations of customer service. These nuances create a balancing act for fintech and financial services companies looking to best serve their clients while driving innovation. Discover expert tips and best practices from TELUS International to help put your customers first.


This e-book covers:

    • Why Millennials are opting to bank with non-financial brands
    • How Gen Y’s habits are impacting banking innovation across the board
    • Top tips for attracting Gen Z through an enhanced customer experience
    • What to consider when developing more age-inclusive apps and customer experiences (CX)

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    From the e-book:

    More than previous generations, Millennials demand their customer experience be tailored to their needs. In fact, if their current financial services company isn’t providing a personalized experience, Millennials are more than willing to switch providers.